In One Chart: Is Pepsi Trying to “KO” Coca-Cola?

Historically the largest TV event each year, the intensity of this year’s championship game pales in comparison to another battle playing out in Atlanta. Out-of-towners PepsiCo (PEP) have launched an aggressive marketing campaign against the home-team Coca-Cola (KO). Pepsi’s advertising around the stadium has consisted of placing a bronze statue of their founder, Caleb Bradham, … Continued